MOBILISING YOUR BUSINESS
Why Mobile?
There are a multitude of benefits that surround the running of your business from the back of a vehicle, but here are just a few of our favourites:
Financial Benefits - Moving your business into that of a mobile model, could mean considerable cost-savings due to fewer overheads in terms of premises purchase and/or rental and it may also mean a potentially smaller inventory necessary to run the business.
Operating Freedom - It goes without saying really… Having your business on wheels means that (within reason) you can operate your business wherever your fancy or customer-base takes you. Be that; festivals/concerts, specific demographic areas, tourist attractions or even the ability to call on your customers at their homes or business premises, ensuring that you can always reach the people that love your product or service.
Marketing/Brand Awareness - With the correct vehicle and suitable livery you could save yourself thousands in marketing/advertising campaigns, simply by driving around between jobs or by parking the vehicle in strategic locations - like a mobile billboard! (Mobile billboards are also a great independent mobile business on their own!). When at vending locations, your vehicle image is a huge factor in determining the success of your sales and popularity.
Work-Life Balance - Ok, so we kind of mentioned this in ‘Operating Freedom’…but it is just too good to ignore! Having your own mobile business means that you can enjoy a flexible work schedule, with hours that fit around events and your own personal needs. Who doesn’t love a good road-trip too?!
Mobile businesses are not a new concept and have been successfully deployed across a wide range of industries and vehicle bases since the very birth of the wheel! Over the last 20 years the mobile business sector has grown exponentially, seeing considerable growth and popularity over recent years due to a rise in demand for a low start-up and ‘trendy’ solution for young people to showcase their own brands and products, in what has been a challenging economy over the past decade.
From food trucks, to mobile hair salons, pet grooming and pop-up bars; the possibilities are endless when it comes to creating a mobile business that works for you. Choosing the correct vehicle to best suit yourself and your business idea is crucial in ensuring that your vehicle investment is well appointed and that the vehicle in question not only provides you with a viable base from which to pedal your wares; but also boasts your company brand by assisting you to stand out from the crowd, all whilst creating a professional and memorable image in which your customers will remember you by.
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
The Correct Tool For The Job
Emphasising an earlier point; finding the right vehicle to suit both your personal and business needs can be challenging, as your chosen vehicle will be a huge contributing factor in determining the likelihood of your success and will be one of the most critical decisions that you will make. Your base vehicle choice must not only have the ‘wow’ factor to captivate your audience, but must also ensure you can operate your business in the most practical and efficient way as possible.
Successful Delivery
Whether your mobile business is your sole platform of operations or you are using it to further build your brand awareness and reach, your chosen vehicle should be bold, exciting and memorable.
Don’t blend in with the rest of the white burger vans! A mobile business gives you the unique opportunity to STAND OUT from the crowd and can provide one of the best advertising platforms that you will ever have - Making your business vehicle fit for the ‘gram and including sharable hashtags and QR codes to your vehicle branding can create an iconic image which will be shared across social platforms.
Large or Small?
The size of vehicle is important when considering the requirements necessary to accommodate your business operation in its entirety, whilst maintaining practicality to access sites and vending areas safely. Although a larger vehicle certainly has a demanding presence and will no doubt draw attention, the creative use of your chosen vehicle and branding will be just as crucial in creating brand awareness and memorability. Large or small, company image is everything.
Strive Drive for Success
Mobilise Your Business Today!
Get in touch with us to start your mobile business journey today
Arrange a consultation by using the form below or reach out to us via email;